Patrick Imbardelli's Blog

Mr. Patrick Imbardelli has built a solid career in the hospitality industry since obtaining his diploma in Hotel and Motel Management.

The foundations for successful hotel marketing

Image result for successful hotel marketingImage source: itproportal.com

Successfully marketing a hotel requires careful attention to the hotel’s brand and the expectations of its target market. The management of any hotel needs to be attuned to the needs of their demographic. Their marketing should show the key appeals of their hotel, showcasing how they can meet or surpass the comfort expectations of guests while differentiating themselves from the competition.

Besides good marketing and public relations, a hotel must also have at its disposal a dedicated and efficient sales team capable of establishing rapport with potential guests during corporate events. A personable approach has been found to influence brand recall significantly better.

Image result for successful hotel marketingImage source: fitsmallbusiness.com

Paying attention to the demographic pays off in more ways than one. An understanding of a new market’s culture, for instance, can help attract more customers by appealing to their tastes. Current trends may indicate specific customer demands. Over the years, many different amenities have become commonplace as more hotels become attuned to the expectations of their clients.

The management and marketing staff might be tempted to go beyond winning customers from the initial target market. New demographics often offer an immediate influx of new, previously untapped customers, and in some cases, this can be very lucrative.

Both new and established hotels, however, must first assess their ability to cater to the needs of a new demographic before they begin attempting to court them. It may be best to test the waters and attempt a smaller initial campaign before jumping in.

Patrick Imbardelli, managing director of Sydney-based private investment company Imbardelli Holdings Ltd., has more than 30 years of industry experience in the field of hospitality. Visit this blog for more updates on the hospitality industry.

Beyond windfalls: Measuring the potentials of growth in the hospitality industry

Image result for growth in the hospitality industryImage source: hmghotelsblog.com

The upcoming 2020 Summer Olympics in Tokyo may prove to be a short-term boost to the city’s hospitality industry as a large influx of travelers is expected to arrive. However, even the most optimistic of commentators understand that this uptick in demand is a rare and fleeting windfall opportunity whose effects are mainly short term.

While there may not always be a major event in a city that draws as many travelers as a sporting event on the scale of the Olympics, the hospitality industry has several options to explore when fueling sustainable long-term growth prospects.

Foremost among these is diversification and acquisition. Many of the larger hospitality industry giants have made several acquisitions of smaller, hitherto independent hotel brands and their associated properties. This expansion, which for many companies could be aggressive, opens companies up to previously untapped markets, often without the associated risks with establishing a presence anew.

Image result for growth in the hospitality industryImage source: linkedin.com

Cooperating with municipal governments also offers opportunities for the hospitality industry’s many players. Hotels provide a lucrative revenue stream for cities and bring with them the influx of travelers that in turn play a role in fostering economic growth within the city. These partnerships, which revolve on visibility campaigns to encourage the arrival of tourists to visit or invest in the city, acknowledge the interdependent roles played by both sectors to one another.

Patrick Imbardelli currently serves as the director of Imbardelli Holdings Limited, a private investment company based in Sydney, and has behind him more than three decades of experience in the hospitality industry. Visit this page for more updates on the trends in the hospitality sector.

Five-star hotels: Perfecting the rating game

What makes a five-star hotel? Countries and organizations have different standards for awarding this coveted title to hotels, but despite minor variations in how a luxury hotel is defined, here are some qualifications that hold true for the majority of the surveyors:

Image source: timesofmalta.com

1. Personalized service

Hotel staff go to the extent of respectfully calling their guests by name and by
taking note of their specific needs like medical conditions, allergies, and other requests so that they can give the right kind of assistance. Hotel personnel can also offer suggestions for a city tour and even go to the extent of arranging it for their guests.

2. House cars and transfer services

Having a good ride can be an indulgence especially when traveling. Some hotels have VIP services that shuttle their guests from one point to another including airport pickup. Some hotels offer house cars from high-end brands that can be used within the hotel’s vicinity.

3. Food and drink

Having a wide selection of gourmet meals that can be customized for guests are standard in five-star hotels. Despite having an extensive menu selection, a five-star hotel doesn’t scrimp on taste and quality by hiring a great team of restaurant managers and kitchen professionals.

Image source: bangkok.com

4. Amenities

Pools, spas, gyms, theaters, and other facilities make a hotel stay worth the while. For parents, having specific areas where kids can enjoy are a nice touch. These hotels also have massage therapists, caddies, gym trainers, and even nurses to help their guests relax.

5. Rooms

Five-star hotels want to ensure that their guests sleep well under their roof. These days, guests can request specific types of cushions, pillows, and even customize the lighting so they can rest well. The rooms also have a lush bathroom and a state-of-the-art entertainment system.

User-experience is important in rating hotels. Five-star hotels stand out from the rest as they prioritize the satisfaction of their customers and aim to exceed their expectations. These hotels, though extravagant and expensive, ensure their guests of a unique experience that they will remember for a long time.

Patrick Imbardelli is the leader of Imbardelli Holdings Limited, a private investment company based in Sydney. He has also worked for the hospitality industry for over three decades. Know more about the hospitality business when you subscribe to this Facebook page.

Luxury service: How the Crowne Plaza remains relevant

Image resultImage source: cphollywoodbeach.com

The Crowne Plaza Hotels and Resorts group has been quite resilient in their industry, maintaining supremacy and a high level of standards that have kept them in business for as long as the market can remember. Many are in awe of how loyal their market segment has been.

The Crowne Plaza seems to be among only a few hotel chains which truly understand their market. In serving the segment of rather ambitious business travellers, for instance, they know the importance of making their clients stay productive and feel restored on the road. They are consistent in thinking of creative ways to enhance the provision of resources and amenities for their guests.

Working in comfort is what business people are looking for, and the Crowne Plaza has done right in its “Always On” branding, which has defined its priority for connectivity. This has translated to the convenience of one-time Wi-Fi access, in-room charging outlets, and wireless printing, which can be availed of virtually on any spot in their hotels.

Image source: cphollywoodbeach.com

They boast competent teams trained extensively on servicing their clients, with programs which they have conceptualized themselves. One such program is the Crowne Plaza Sleep Advantage program, which focuses solely on making entire sleep a most worthwhile experience. They obviously consider the experience as a huge part of what makes a stay at their hotels a memorable one. This is something which they know that their clients need, and have subsequently catered to.

Truly, if there’s any entity which knows the nuances of business travel, it has to be the Crowne Plaza. It is no wonder why they are supported by the business classes.

Patrick Imbardelli is the managing director of Imbardelli Holdings Limited, a private investment company based in Sydney, Australia. He is a leading authority in the hospitality industry, thanks to his long-term experience with the InterContinental Hotels Group, Hilton International, and Pan Pacific Hotels Group. To learn more about the hospitality industry, visit this blog.

Ageless: The oldest hotels in the world

The hotel industry has been around for centuries. Traveling to distant lands has been a human activity since time began. When civilization flourished, people noticed how providing accommodations for road-weary travelers could be profitable. Here are a few of the oldest hotels that are still open in the world today.

Image source: travel.rakuten.co.jp

Nishiyama Onsen Keiunkan

Located in the Yamanashi Prefecture of Japan, the Nishiyama Onsen Keiunkan holds the record for being the oldest hotel in the world that remains open. It has been providing travelers and guests accommodations since the 8th century. And if that doesn’t sound impressive enough, probably the fact that the hotel has been run by different generations of the same family for 1,300 years should blow them away.

The Olde Bell

The Olde Bell in Hurley, England has been accommodating guests since 1135. It started as a place for guests of the Benedictine priory, and has a history as rich and as colorful as England herself.

Image source: staedte-fotos.de

Zum Roten Baren

There are many old hotels that are still operational in mainland Europe, but none older than Zum Roten Baren in Freiburg, Germany. It was opened some time in the 14th century, when the huge family-owned structure was converted into an inn. Changes have been made to the hotel, but the floor plan stayed the same for the past seven centuries.

Patrick Imbardelli heads Imbardelli Holdings Limited, an investment company in Sydney, Australia. He has also spent three decades in the hospitality industry. For more interesting insights on hotels and the hospitality industry, visit this blog site.

Best foot forward: Assembling an effective guest relations management team

 Image source: exhibitioncentreliverpool.com

Besides the building itself, the first thing that a guest sees upon entering a hotel is the front desk. A well-run front desk gives a remarkable and lasting first impression. It falls upon the team behind the front desk to deliver this and maintain appearances throughout the guests’ stay.

The principal job of every guest relations team is to assist the guests in checking in. This ranges from helping them carry luggage to rooms to keeping them well informed on important details such as check-out times and the amenities both within the hotel and in the surrounding area. People in guest relations are also expected to address service problems the guests might encounter. Beyond that, it is also vital that guest relations employees remain smiling and polite toward the guests to help them feel at ease and welcome.

Image source: hollandamericablog.com

The keystone of any good guest relations management team is the guest relations manager, charged with coordinating all these tasks to ensure that guests have a pleasant welcome and a memorable stay. Ideally, managers in this department should boast of both technical knowledge of the industry’s inner workings and good interpersonal communication skills to handle the demands of guests.

Much like their superiors, employees working in this department would need to be courteous, positive, patient, and most importantly, very efficient. People skills are as important a factor as the ability to perform a job quickly.

Patrick Imbardelli, managing director of Imbardelli Holdings Limited, has had more than three decades of experience in the hospitality industry, having worked closely with some of the biggest names in the industry. Visit this blog for more updates on the state of the hospitality industry.

The hotel spell: Making guests fall in love with their stay

Image source: sunprakruthi.com

What makes a hotel experience unforgettable? What makes people decide to return to the hotel, even before they’ve left? What makes a hotel a part of people’s lives? Here are a few of the dealbreakers of people’s relationship with hotels:

• The inside of a hotel plays a big part in the guest’s experience. A guest’s mind needs to be relaxed, and the design of guest rooms should facilitate that. If the hotel is part of a tropical resort and the exterior is already relaxing, like an ocean view or an infinity pool, then the inside of the guest rooms should match the ecosystem.

• Emphasizing again on a hotel’s interior, the ease of moving around from room to restaurant, to pool, to gym, makes a great impression. If the hotel’s design requires a guest to walk half a kilometer to reach the bar, and another half kilometer to get back to his or her room, that would make for an unforgettable experience – for the wrong reasons.

• Good food and great service go a long, long way. These are a must for any hotel. Hotel staff should always treat guests as they would their bosses. In turn, guests should feel like they would rather be in a hotel than their own home.

Image source: newjetsetters.com

Patrick Imbardelli is the managing director of Imbardelli Holdings Limited, a company based in Sydney, Australia. Imbardelli formulates strategies for hotel chains around the world, helping them provide the best service guests can expect. Learn more about the hotel industry and Patrick Imbardelli by visiting this Facebook page.

New technological frontiers for the hospitality industry

As modern travelers’ needs change, so too must the hospitality industry, in order to accommodate their new demands. New innovations applied in the hotel setting promise to make significant and lucrative changes to the industry.

Big data, already a pervasive influence elsewhere, is leaving a mark on the hotel industry. In principle, most hotel staff are aware that not all spenders are created equal, with some playing more for hotel luxuries than others. These large spenders, however, are thought to be largely infrequent guests and thus may have a lower impact overall compared with everyday travelers such as businesspeople who, while paying for more economical services, come into hotels regularly, thus having a higher lifetime value.

Image source: socialhospitality.com

Through big data analytics, hotel managers can pinpoint the specific types of customers that offer the highest lifetime value to the hotel and adjusting prices to be both profitable and enticing to the target market.

Some hotels have, in the past few years, become more and more futuristic in their execution. Besides the requisite Wi-Fi and app access, some luxury hotel rooms have automation for controlling hotel room features with the touch of a button.

4

Image source: socialhospitality.com

The hospitality industry has been incorporating robotics and computerized systems for more than a decade. Lately, a few international hotel chains have experimented with artificial intelligence concierges, such as Hilton’s Connie, so far serving only at the Hilton McLean, while other hotels have introduced robots that assist in delivering items or carrying luggage.

However, robots are far from widespread. This apparent reluctance to introduce robots into the industry may very well stem from its nature as a rather human-centric service. Hospitality needs a human touch that robots thus far cannot replicate. Robots may very well become vital and common tools in the industry in the future, but they are unlikely to completely or largely replace human staff.

An internationally renowned business leader in the hospitality industry, Patrick Imbardelli is the managing director at Imbardelli Holdings Limited. For more updates on the state of the hospitality industry, visit this blog.

Pan Pacific Hotels Group’s Expansion to China

Pan Pacific Hotels Group (PPHG) is a well-established hotel company based in Singapore, which owns more than 30 hotels, resorts, and serviced suites in Asia Pacific and North America. Over the next five years, the Group hopes to expand its holdings and start buying and managing property in China, with a special interest in cities including Shanghai, Shenzhen, Guangzhou, Beijing, and Chengdu, among others. PPHG’s CEO, Patrick Imbardelli claims that China will be the biggest focus for growth in the company, for the company’s Pan Pacific and PARKROYAL brands. Imbardelli hopes that China will soon comprise a third of the Group’s properties.

Imbardelli plans to begin revealing new properties in China between 2012 and 2014. A Pan Pacific Serviced Suites is expected to open in Ningbo, China, in December 2012, and a PARKROYAL hotel is slated to open in Green City, Shanghai, in early 2013. Though the company is interested in growing, CEO Patrick Imbardelli is as concerned with growing at the right pace and finding the right brand for the right location. To this effect, the CEO and his team conduct due diligence before securing and opening new properties.

Pan Pacific Hotels Group: PARKROYAL on Pickering, by Patrick Imbardelli (3/3)

In one of its newest projects, Pan Pacific Hotels Group (PPHG) channeled considerable resources to equip PARKROYAL on Pickering with a network of solar cells to facilitate minimal energy usage. These technologically advanced solar cells will help power the lights that shine down on the hotel’s grand display of foliage, keeping the plants and flowers in optimal condition while preserving the surrounding natural environs. PPHG’s marked focus on advocating for biodiversity also serves as the driving force behind the company’s decision to harvest rainwater, greatly decreasing the amount of water PARKROYAL on Pickering will need to draw from Singapore’s river and reservoirs. Moreover, PPHG opted to place automatic sensors on lights and faucets throughout the hotel in an effort to cut down energy consumption to the highest possible degree.

For architectural firm WOHA’s commendable work on the hotel’s sustainable design and construction, PARKROYAL on Pickering received a Green Mark Platinum score from those responsible for assessing new environmentally conscious building projects in Singapore. A Green Mark Platinum score is the highest rating a structure can obtain, only awarded to projects like PARKROYAL on Pickering, which prove a fundamental commitment to eco-friendly business practices. 

From hotel room terraces, guests at PARKROYAL on Pickering can gaze out on neighboring Hong Lim Park, an expanse of greenery where Singapore locals and tourists alike come to recreate in the fresh air on a daily basis. Despite the fact that many guests reside at the hotel for only a brief period of time, visitors can revel in the knowledge that their choice in hotels not only affords an unforgettable vacation. When guests stay at the PARKROYAL on Pickering, they make a positive contribution to preserving the natural beauty for which Singapore is known.     

About the author:

A highly respected figure in the global hospitality industry for thirty years, Patrick Imbardelli currently acts as President and Chief Executive Director for Pan Pacific Hotels Group. In the past, Patrick Imbardelli has utilized his talents in various leadership capacities to manage properties for hotel and resort brands such as Southern Pacific Hotel Corporation and InterContinental Hotels Group (IHG).