Patrick Imbardelli's Blog

Mr. Patrick Imbardelli has built a solid career in the hospitality industry since obtaining his diploma in Hotel and Motel Management.

Tag Archives: Hotel

The foundations for successful hotel marketing

Image result for successful hotel marketingImage source: itproportal.com

Successfully marketing a hotel requires careful attention to the hotel’s brand and the expectations of its target market. The management of any hotel needs to be attuned to the needs of their demographic. Their marketing should show the key appeals of their hotel, showcasing how they can meet or surpass the comfort expectations of guests while differentiating themselves from the competition.

Besides good marketing and public relations, a hotel must also have at its disposal a dedicated and efficient sales team capable of establishing rapport with potential guests during corporate events. A personable approach has been found to influence brand recall significantly better.

Image result for successful hotel marketingImage source: fitsmallbusiness.com

Paying attention to the demographic pays off in more ways than one. An understanding of a new market’s culture, for instance, can help attract more customers by appealing to their tastes. Current trends may indicate specific customer demands. Over the years, many different amenities have become commonplace as more hotels become attuned to the expectations of their clients.

The management and marketing staff might be tempted to go beyond winning customers from the initial target market. New demographics often offer an immediate influx of new, previously untapped customers, and in some cases, this can be very lucrative.

Both new and established hotels, however, must first assess their ability to cater to the needs of a new demographic before they begin attempting to court them. It may be best to test the waters and attempt a smaller initial campaign before jumping in.

Patrick Imbardelli, managing director of Sydney-based private investment company Imbardelli Holdings Ltd., has more than 30 years of industry experience in the field of hospitality. Visit this blog for more updates on the hospitality industry.

Five-star hotels: Perfecting the rating game

What makes a five-star hotel? Countries and organizations have different standards for awarding this coveted title to hotels, but despite minor variations in how a luxury hotel is defined, here are some qualifications that hold true for the majority of the surveyors:

Image source: timesofmalta.com

1. Personalized service

Hotel staff go to the extent of respectfully calling their guests by name and by
taking note of their specific needs like medical conditions, allergies, and other requests so that they can give the right kind of assistance. Hotel personnel can also offer suggestions for a city tour and even go to the extent of arranging it for their guests.

2. House cars and transfer services

Having a good ride can be an indulgence especially when traveling. Some hotels have VIP services that shuttle their guests from one point to another including airport pickup. Some hotels offer house cars from high-end brands that can be used within the hotel’s vicinity.

3. Food and drink

Having a wide selection of gourmet meals that can be customized for guests are standard in five-star hotels. Despite having an extensive menu selection, a five-star hotel doesn’t scrimp on taste and quality by hiring a great team of restaurant managers and kitchen professionals.

Image source: bangkok.com

4. Amenities

Pools, spas, gyms, theaters, and other facilities make a hotel stay worth the while. For parents, having specific areas where kids can enjoy are a nice touch. These hotels also have massage therapists, caddies, gym trainers, and even nurses to help their guests relax.

5. Rooms

Five-star hotels want to ensure that their guests sleep well under their roof. These days, guests can request specific types of cushions, pillows, and even customize the lighting so they can rest well. The rooms also have a lush bathroom and a state-of-the-art entertainment system.

User-experience is important in rating hotels. Five-star hotels stand out from the rest as they prioritize the satisfaction of their customers and aim to exceed their expectations. These hotels, though extravagant and expensive, ensure their guests of a unique experience that they will remember for a long time.

Patrick Imbardelli is the leader of Imbardelli Holdings Limited, a private investment company based in Sydney. He has also worked for the hospitality industry for over three decades. Know more about the hospitality business when you subscribe to this Facebook page.

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